Paws & Whiskers Supply Co.
Pet supplies
Turn Organic VisitsInto Orders
Find what stops search visitors from buying, and fix it without hurting the rankings that brought them.
4.9/5 · from 48 store owners and growth teams
Shopify · WooCommerce · BigCommerce · Magento · Headless
Elements to improve
3 of 6
Fix firstElements working
3 of 6
KeepYOUR STOREShopCollectionsSale
Linen shirt
Delivery and returns
Product photos
ClearPrice and stock
ClearSize guide
WeakReviews
MissingDelivery and returns
WeakAdd to cart button
Clear
Traffic that buys
Case studies
Real stores, real organic growth
See how e-commerce brands turned search visibility into measurable revenue.
Test Brand APet supplies
- Organic Traffic
- +96%
- Organic Revenue
- +142%
- Duration
- 6 Months
Test Brand BOutdoor
- Organic Traffic
- +118%
- Organic Revenue
- +96%
- Duration
- 8 Months
Test Brand CBeauty
- Organic Traffic
- +150%
- Organic Revenue
- +210%
- Duration
- 9 Months
Test Brand DElectronics
- Organic Traffic
- +61%
- Organic Revenue
- +74%
- Duration
- 5 Months
Honest fit check
Who needs conversion-focused SEO?
It pays off once traffic exists but orders lag. Here's who benefits, and who should look elsewhere first.
A great fit
Who it’s for
Good fit: Stores with traffic that doesn't buy
Organic visits are growing, but orders and revenue per visit aren't following.
Good fit: Teams who rank but don't convert
Pages reach page one, yet shoppers leave without adding to cart.
Good fit: Stores with high-value landing pages
A handful of collections and products bring most of your organic entries.
Good fit: Owners unsure why shoppers leave
You need someone to look at the pages as a buyer would.
Good fit: Brands with mobile traffic that lags
Mobile shoppers browse but rarely check out.
Good fit: Teams who want SEO and CRO aligned
You don't want one team's changes undoing the other's work.
Probably not a fit
Who it’s not for
Not a fit: Stores with very little traffic
With few visitors there's too little data to judge what is losing sales.
Not a fit: Anyone expecting guaranteed lifts
Changes can improve your odds. Conversion rates depend on many things we can't control.
Not a fit: Teams who can't change the site
Recommendations need developer or designer time to ship.
Not a fit: Sites with indexing problems
If pages aren't being found, technical SEO comes first.
Not a fit: Anyone after a full redesign
We improve SEO landing pages. We don't rebuild a store's whole design.
Not a fit: Businesses that don't sell online
Our work is built around products, categories and carts.
Not sure which side you're on? We'll tell you honestly.
Check if we're a fitBuilt for AI search
Pages that convert what engines send
Traffic from Google or an AI assistant only matters if the page helps someone decide. Clear product information, trust signals and an easy path to checkout turn visits into orders.
- Google
- ChatGPT
- Claude
- Gemini
- Perplexity
- Copilot
- Grok
- AI browsers
- Browser agents
- Shopping agents
- BoostCartConversion SEO
Platforms we cover
Conversion work built for your platform
Themes, apps and checkouts limit what can change on Shopify, WooCommerce and headless builds. Recommendations respect yours.
Shopify
Theme sections, product page apps and checkout settings reviewed for speed, clarity and trust.
Explore ShopifyWooCommerce
Product templates, plugins and checkout steps reviewed for friction, with fixes that suit WordPress.
Explore WooCommerceBigCommerce
Stencil themes and checkout options reviewed for clear product information and a simple path to buy.
Explore BigCommerceMagento
Large category pages and layered navigation reviewed for findability and checkout friction.
Explore MagentoHeadless and custom
Custom storefronts reviewed for speed, layout stability and clear calls to action.
Explore Headless and custom
Why BoostCart
Why stores choose us for conversion SEO
Four things you can expect from every conversion engagement.
Organic visitors
Built around the visitors SEO brings
We look at the pages organic shoppers land on and ask what is stopping them from buying.
Includes:
- Review by landing page and search intent
- Comparison of entry pages with the rest
- Mobile and desktop behaviour checked
- Priority by traffic and revenue potential
SEO-safe
Changes that don't hurt rankings
Layout and copy changes are checked against search so improving conversion doesn't cost you visibility.
Includes:
- Headings and copy kept crawlable
- No hidden content on key pages
- Speed and layout stability checked
- Redirect and canonical safeguards
Organic revenue
Category pages
Product pages
Guides & content
Evidence first
Recommendations backed by data
Every suggestion points to analytics, recordings or page evidence, then gets ranked by likely value.
Includes:
- Analytics and funnel review
- Session recordings and heatmaps where available
- Page-level examples for each issue
- Priority by impact and effort
Month to month
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Stay because it works. Pause or stop any month.
Clear scope
Review, build and testing kept separate
You know whether the engagement covers a review, design guidance or running tests before it starts.
Includes:
- Scope agreed up front
- Deliverables defined in writing
- Implementation support scoped separately
- Testing added only if you want it
What the work covers
Everything between a visit and an order
Six workstreams, one ranked list of changes.
Landing page review
Where organic visitors continue and where they leave.
- /collections/trailContinues
- /products/ridge-runnerLeaves
- /guides/sizingPartly
Illustrative
How we work
From drop-off to measured change
Four steps from analysis to a before-and-after check. Design, development and A/B testing are scoped separately.
Step 1 of 4
Analyze
We find where organic visitors drop off.
We review analytics, landing pages and key journeys to see where organic shoppers leave and which pages carry the most value.
- Segment organic traffic by landing page
- Map the path from page to checkout
- Compare mobile and desktop behaviour
- List pages that lose the most potential
Step 2 of 4
Diagnose
We review pages as a buyer would.
Priority pages are reviewed for clarity, trust, product information, speed and friction, with evidence for every issue.
- Check product information and images
- Review trust signals and policies
- Check speed and layout shifts
- Note friction in cart and checkout
Step 3 of 4
Recommend
Changes ranked by likely value.
Findings become a ranked list of changes with reasons, examples and notes on how each affects SEO.
- Rank changes by value and effort
- Show examples for each change
- Note any SEO risks to avoid
- Agree what ships first
Step 4 of 4
Measure
We check what changed.
After changes ship we compare behaviour on the affected pages and decide what to keep, adjust or test next.
- Compare behaviour on changed pages
- Check rankings were not harmed
- Flag changes worth testing
- Plan the next round of work
How we compare
Why conversion work alongside SEO
Ranking and converting are often handled by separate teams. Working on both means traffic lands on pages built to sell.
SEO and CRO handled separately
Traffic and conversion with different owners
- Not included: SEO judged by rankings and traffic
- Not included: CRO changes made without search checks
- Not included: Generic best-practice checklists
- Not included: Mobile treated as an afterthought
- Not included: Pages tested in isolation
- Not included: No link between visits and revenue
BoostCart
Conversion-focused ecommerce SEO
- Included: Judged by orders from organic visits
- Included: Changes checked against search
- Included: Reviews based on your pages and data
- Included: Mobile reviewed alongside desktop
- Included: Focus on high-value landing pages
- Included: Reporting tied to revenue
Based on typical SEO and CRO engagements. Every business is different, and the review shows what fits yours.
What clients say
Trusted by store owners and growth teams
Hear how e-commerce brands describe working with BoostCart, from the first audit to monthly results.
Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about working with BoostCart.
Keep it short and specific.
Sample PersonFounder Sample testimonial — TODO-REAL.
Replace with a real, approved client quote.
Include results only if the client has signed them off.
Sample PersonHead of E-commerce Sample testimonial — TODO-REAL.
Replace with a real, approved client quote.
Mention what changed for the business.
Sample PersonMarketing Manager Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about the audit and roadmap.
Sample PersonCo-founder Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about reporting and communication.
Sample PersonDirector of Growth Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about the team.
One or two sentences works best.
Sample PersonOwner Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about category and product pages.
Sample PersonE-commerce Lead Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about content and link building.
Keep it specific.
Sample PersonCEO Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about the results.
Sample PersonBrand Manager Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about why they chose BoostCart.
Sample PersonFounder
4.9out of 5 · 48 client reviews
Get a free audit
Let’s find where organic traffic stops buying
Tell us a little about your store and we’ll review your top landing pages for conversion blockers.
- 120
- STORES GROWN
- $18M
- ORGANIC REVENUE INFLUENCED
- 2,400
- KEYWORDS IN TOP 10
Conversion SEO FAQ
Conversion-focused SEO questions
Straight answers, including what we won't promise.
Ask us something elseIt means working on the pages organic visitors land on so they are more likely to buy, as well as on getting them there. We look at product information, layout, trust, speed and the path to checkout.
A conversion rate agency usually works on testing across a whole site. We focus on organic landing pages and make sure improvements don't cost you search visibility.
The collection and product pages that bring the most organic visits or have the most revenue potential. We confirm the list with you before work starts.
Layout and copy changes can affect rankings if they remove content or slow the page. We check each recommendation against search so you can improve conversion without avoidable risk.
Testing can be added where you have enough traffic and the tools to run it. Many stores get more value first from fixing clear issues, so testing is scoped separately.
Access to analytics and Search Console, and ideally session recordings or heatmaps if you have them. We confirm what is needed when we scope the work.
We deliver recommendations and examples for your team. Hands-on design or development support can be scoped separately.
No. Conversion depends on your product, price, audience and many other things. We can find and prioritize likely blockers, but we can't guarantee a result.
Yes, where it affects organic visitors. We look at cart and checkout friction, though platform limits can restrict what is possible, especially on hosted platforms.
It depends on the number of pages, your platform and how quickly we get access to data. We confirm a timeline when we scope the work.
Start with where visitors drop
Turn organic visits into orders
Tell us your platform and your top landing pages. We’ll point out where organic visitors are likely leaving before they buy.