Paws & Whiskers Supply Co.
Pet supplies
Ecommerce SEO forBeauty Brands
Grow organic revenue from shoppers researching ingredients, routines and shades before they buy.
4.9/5 · from 48 store owners and growth teams
Shopify · WooCommerce · BigCommerce · Magento · Headless
Search map by concernExample
Skincare
- Niacinamide serum for oily skinMapped
- Fragrance-free moisturiserGap
- Retinol vs retinalOverlap
Makeup
- Foundation for olive skinMapped
- Cream blush, sheerMapped
Hair and body
- Scalp serum, dry flakyGap
Beauty searches, mapped
Case studies
Real stores, real organic growth
See how e-commerce brands turned search visibility into measurable revenue.
Test Brand APet supplies
- Organic Traffic
- +96%
- Organic Revenue
- +142%
- Duration
- 6 Months
Test Brand BOutdoor
- Organic Traffic
- +118%
- Organic Revenue
- +96%
- Duration
- 8 Months
Test Brand CBeauty
- Organic Traffic
- +150%
- Organic Revenue
- +210%
- Duration
- 9 Months
Test Brand DElectronics
- Organic Traffic
- +61%
- Organic Revenue
- +74%
- Duration
- 5 Months
Problems we solve
Why beauty stores stall in organic search
Six problems we see in beauty and skincare catalogues, and what each one costs.
“Shoppers research ingredients, and we don’t answer them.”
People search "niacinamide for oily skin" long before they search for a product. Without ingredient pages and guides, that research goes elsewhere.
What it costs: Research traffic that never reaches you
“Every shade and size is its own page.”
One foundation in thirty shades and three sizes can spawn near-identical URLs that compete with each other.
What it costs: Rankings split across duplicate pages
“We’re not sure what we can claim.”
Words like "clinically proven" or "anti-ageing" draw scrutiny from shoppers, regulators and search engines when unsupported.
What it costs: Weak trust, or claims you can’t defend
“Our reviews aren’t doing anything for search.”
Reviews that aren't marked up, or are hidden in a widget, miss the rich results and trust signals that lift clicks.
What it costs: Social proof search engines can’t see
“Big retailers own every broad search.”
Terms like "moisturiser" or "lipstick" are dominated by large beauty retailers and marketplaces.
What it costs: Spend on searches you can’t win
“Reports ignore replenishment.”
Beauty customers reorder. A report that only counts first orders undervalues the searches that start the habit.
What it costs: Good pages judged by the wrong numbers
What we do for beauty brands
Everything that moves your store’s revenue
One team, one roadmap and one report, built around beauty brand catalogues.
Technical SEO
Shade variants, crawl, speed and structured data fixed at the root so every product page can rank.
- Shade variants
- Core Web Vitals
- Review schema
- Filter pages
96Sample
Category & Product Pages
Collections by concern, ingredient and skin type that turn searches into carts.
example-glow.com › collections
Serums | Example Glow
Shop our serums. Free shipping.
example-glow.com › collections › niacinamide-serums
Niacinamide Serums | Example Glow
Compare strengths and skin types. Free samples with orders over a set spend.
Product schemaSample
Link Building & Digital PR
Editorial links from beauty publications and blogs your customers read.
- editor@sample-beautymag.comSENT
- team@sample-skinblog.comREPLIED
- news@sample-glowguide.comLIVE
Links · sample
Visibility
Visible everywhere beauty shoppers search
Shoppers compare ingredients and routines in search results, AI answers, videos and communities. We check where your store shows up in each, and what to fix.
AI answers change between runs, so we report visibility there as an indication, not a guarantee.
Platforms we support
Your platform, and the apps on it
Stores lean on subscription, review and filter apps. We check how each one affects the pages search engines see.
Shopify
Shade and size variants, bundles and subscription apps handled without duplicate URLs.
What we check
- Shade variants
- Review markup
- Subscription pages
WooCommerce
Product attributes, review plugins and category archives cleaned up so beauty pages load and index properly.
What we check
- Attribute pages
- Plugin weight
- Review plugins
BigCommerce
Faceted navigation for concern, skin type and ingredient kept crawlable where it helps and blocked where it doesn't.
What we check
- Faceted navigation
- URL structure
- Brand pages
Magento
Large beauty catalogues with thousands of SKUs, grouped and prioritised by template instead of one URL at a time.
What we check
- Crawl control
- Layered navigation
- Catalogue scale
Headless and custom
Rendering, routing and structured data checked on custom storefronts, including product and review markup.
What we check
- Rendering
- Routing
- Review markup
Why BoostCart
Why beauty brands choose a specialist
Four things you can expect from every store we work with.
One price. Unlimited deliverables.
One monthly retainer instead of separate packages with page limits, keyword limits or task quotas.
No paying extra as your catalogue grows.
SEO pricing does not rise just because the store adds more products or collections.
No other channel. Organic only.
We focus on one job: making organic search the most profitable channel in your business.
Multi-platform SEO: not just Google.
Beauty shoppers search beyond Google. We work to get your store found on Bing, YouTube, ChatGPT, Gemini, Perplexity and Reddit too.
One priceOne price
One monthly retainer
A single monthly price, instead of separate packages you have to piece together.
- No quotas
One price
No page or keyword limits
No caps on pages, keywords or tasks, so the work isn't rationed by a quota.
- Impact first
One price
Work by impact
We spend the retainer on what moves organic revenue first, not on filling a deliverables list.
Price stays putCatalogue growth
Add products freely
New products and variants don't change what you pay for SEO.
- No extra fee
Catalogue growth
New collections included
Launching a new range or a seasonal collection doesn't add a fee.
- No per-product pricing
Catalogue growth
Grow without surprises
Your price isn't tied to how many products or collections you carry.
Organic search onlyOrganic only
One job
Every hour goes into organic search, not spread across channels we'd rather sell you.
- No distractions
Organic only
No channel upsells
No paid ads, social or email add-ons competing for attention or budget.
- Revenue first
Organic only
Profit, not vanity traffic
We judge organic by the orders and revenue it brings in, and report it that way.
Google and BingMulti-platform SEO
Google and Bing
Strong rankings in both search engines, the foundation everything else builds on.
- ChatGPT, Gemini, Perplexity
Multi-platform SEO
AI answers
We check whether ChatGPT, Gemini and Perplexity mention your store, and shape pages so they are easy to cite.
- YouTube and Reddit
Multi-platform SEO
Video and communities
We map the questions beauty brand customers ask on YouTube and Reddit and answer them in your guides and pages.
Our process
From first audit to monthly report
Six steps, in order. Timing depends on your catalogue and platform, and we agree it up front.
Beauty & Skincare audit
Example- Shade variantsReview
- Filter pagesToo many crawled
- Review markupMissing
- Product markupChecked
Step 1 of 6
Audit
We find what holds your beauty brand store back.
We crawl your store and check shade variants, filters, speed and indexation, so we know where duplicate pages and wasted crawling are costing you.
- Crawl and index report
- Variant review
- Quick-win list
Search map
Example- niacinamide serum oily skinCollection
- fragrance-free moisturiserCollection
- retinol vs retinalGuide
- clean skincareNeeds a decision
Step 2 of 6
Search map
Shopper searches matched to pages.
We group searches by concern, skin type, ingredient and routine step, then match each group to one page so your pages stop competing with each other.
- Keyword-to-page map
- Gaps and overlaps
- Intent groups
Variant clean-up
Example- /foundation?shade=120Duplicate
- /foundation?shade=240Duplicate
- /foundation?size=30mlDuplicate
canonical to the main page
/foundationIndexedStep 3 of 6
Technical fixes
Variants, filters and speed fixed at the root.
We consolidate shade and size URLs, control filtered pages, clean up redirects and fix product and review markup, with dev-ready tickets or direct changes.
- Variant rules
- Filter control
- Product markup
Collection page
Exampleexample-glow.com › collections › niacinamide-serums
Niacinamide Serums | Example Glow
Compare strengths, textures and skin types for niacinamide serums.
TitleHeadingIntro copyInternal linksStep 4 of 6
Collection and product pages
Pages rebuilt to rank and to sell.
Titles, headings, copy and internal links are rewritten for the collections and products that matter most, starting with your best sellers.
- Rewritten titles
- Collection copy
- Internal links
Guide calendar
Example- Build a simple routineDraft
- Retinol vs retinal, comparedClaims check
- How to find your shadeLive
- Ingredients for oily skinLive
Step 5 of 6
Buying guides
Helpful guides, with claims we can stand behind.
We publish ingredient and routine guides that answer shoppers' questions and lead into your collections. Skin and ingredient claims are flagged and agreed with you first.
- Buying guides
- Claims review
- Content calendar
Monthly report
Example- Collection pagesGrowing
- Product pagesGrowing
- Ingredient guidesFlat
- Seasonal pagesFalling
Step 6 of 6
Report and refine
One monthly report tied to revenue.
Each month you see which page groups grew, what they were worth and what we do next. Then we adjust the plan and repeat.
- Monthly report
- Page-group trends
- Next-step list
How we compare
Other agencies vs. BoostCart
A generalist playbook treats your store like any other. Here is how a specialist approach differs.
Typical SEO agencies
Generalist playbook
- Not included: Same template for every industry
- Not included: Variants left to create duplicates
- Not included: Broad head terms, no niche plan
- Not included: Claims added without checks
- Not included: Traffic charts, no order data
- Not included: Long reports with no next steps
BoostCart
Ecommerce SEO for beauty brands
- Included: Plans built around beauty catalogues
- Included: Shade variants consolidated deliberately
- Included: Ingredient, concern and routine targets
- Included: Claims reviewed with you
- Included: Organic orders by page group
- Included: A short action list each month
Based on typical generalist SEO agencies. Every business is different, and the review shows what fits yours.
Pricing
One plan. Everything included.
No tiers, no page limits and no task quotas. One monthly price, based on your store size, category and competition.
Your exact price depends on your store size, category and competition. We confirm it after a free audit.
What shapes your price
- Store size
- Category
- Competition
BoostCart · One plan
One plan.
Nothing capped.
- Unlimited pages, optimized and rewritten as needed
- Unlimited content and buying guides
- Everything else required to deliver results
- Minor SEO fixes with no development charges
- Monthly report tied to organic revenue
$1,000–1,500/month
Based on your store size, category and competition.
What clients say
Trusted by store owners and growth teams
Hear how e-commerce brands describe working with BoostCart, from the first audit to monthly results.
Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about working with BoostCart.
Keep it short and specific.
Sample PersonFounder Sample testimonial — TODO-REAL.
Replace with a real, approved client quote.
Include results only if the client has signed them off.
Sample PersonHead of E-commerce Sample testimonial — TODO-REAL.
Replace with a real, approved client quote.
Mention what changed for the business.
Sample PersonMarketing Manager Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about the audit and roadmap.
Sample PersonCo-founder Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about reporting and communication.
Sample PersonDirector of Growth Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about the team.
One or two sentences works best.
Sample PersonOwner Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about category and product pages.
Sample PersonE-commerce Lead Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about content and link building.
Keep it specific.
Sample PersonCEO Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about the results.
Sample PersonBrand Manager Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about why they chose BoostCart.
Sample PersonFounder
4.9out of 5 · 48 client reviews
Get a free audit
Let’s find what’s holding your beauty store back
Tell us about your store and we’ll send back a short, prioritised review. No obligation.
- Crawl and variant check
- Ingredient and concern search gaps
- Top fixes in priority order
Beauty & skincare FAQ
Beauty & skincare SEO questions
Straight answers, including what we won't promise.
Ask us something elseBeauty catalogues combine heavy shade and size variants, ingredient-led research and claim-sensitive copy. Those create duplicate pages, missed research traffic and trust questions that generic playbooks don't cover.
We write ingredient and routine guides, but we avoid medical or results claims we can't support. Where a claim needs a dermatologist, manufacturer or published source, we flag it and agree wording with you first.
We decide which variants deserve their own page, point the rest to a main version and make sure filters don't create endless duplicate URLs. The right answer depends on your platform and how people search.
Yes. We check that reviews are crawlable, marked up correctly and honest about what they show. Review apps differ by platform, so we review yours first.
Shopify, WooCommerce, BigCommerce, Magento and headless storefronts. Apps for subscriptions, reviews and filters vary, so we check yours as part of the audit.
Yes. Options include keeping the page with alternatives, redirecting to the closest replacement or removing it. We set one rule for your store and apply it consistently.
It depends on your starting point, competition and how quickly changes are published. We agree a plan and timing after the audit, and we report progress every month rather than promising a date.
No. Search engines decide rankings, and competition and authority matter. We can improve your pages and structure, report honestly and adjust the plan as results come in.
Yes. Organic search is the only channel we work on, so the whole retainer goes into it. We do not sell paid ads, social or email add-ons.
One plan, $1,000 to $1,500 per month, depending on your store size, category and competition. It covers unlimited pages, content and optimization required to deliver results, and there are no development charges for minor SEO fixes. We confirm your exact price after a free audit.
Ready when you are
Give your beauty store a clearer path to organic sales
Get a free audit of your variants, collections and content, with the fixes ranked by impact.