Paws & Whiskers Supply Co.
Pet supplies
Ecommerce SEO forSports & Outdoor Brands
Grow organic revenue from shoppers searching for the right gear for their sport, trip or season.
4.9/5 · from 48 store owners and growth teams
Shopify · WooCommerce · BigCommerce · Magento · Headless
Search map by activityExample
Hiking and camping
- Lightweight 2 person tentMapped
- Waterproof hiking boots, wideGap
- Sleeping bag temperature ratingOverlap
Cycling
- Gravel bike helmetMapped
- Bike light, rechargeableMapped
Fitness
- Adjustable dumbbell setGap
Gear searches, mapped
Case studies
Real stores, real organic growth
See how e-commerce brands turned search visibility into measurable revenue.
Test Brand APet supplies
- Organic Traffic
- +96%
- Organic Revenue
- +142%
- Duration
- 6 Months
Test Brand BOutdoor
- Organic Traffic
- +118%
- Organic Revenue
- +96%
- Duration
- 8 Months
Test Brand CBeauty
- Organic Traffic
- +150%
- Organic Revenue
- +210%
- Duration
- 9 Months
Test Brand DElectronics
- Organic Traffic
- +61%
- Organic Revenue
- +74%
- Duration
- 5 Months
Problems we solve
Why outdoor stores stall in organic search
Six problems we see in sports and outdoor catalogues, and what each one costs.
“Every size, colour and spec has its own page.”
One jacket or tent in several sizes, colours and capacities can spawn near-identical URLs that compete with each other.
What it costs: Rankings split across duplicate pages
“Shoppers search by activity, not by product.”
"What to pack for a weekend hike" and "gear for beginner climbers" are searches a generic category rarely answers.
What it costs: Missing the searches closest to a purchase
“Demand is intensely seasonal.”
Ski, camping and cycling demand peaks fast. Pages built late miss the window, and pages removed after it lose their history.
What it costs: Seasonal peaks missed or reset
“Gear specs decide the sale, and ours are thin.”
Weight, fabric ratings and fit details are what shoppers compare, and what search engines match to queries.
What it costs: Pages that don’t answer the question asked
“Big retailers and marketplaces own the head terms.”
Terms like "hiking boots" are dominated by national chains and marketplaces. Head-on competition is expensive.
What it costs: Spend on searches you can’t win
“Models change every year.”
Annual model refreshes leave discontinued pages and outdated specs behind.
What it costs: Traffic landing on pages that can’t sell
What we do for outdoor brands
Everything that moves your store’s revenue
One team, one roadmap and one report, built around outdoor brand catalogues.
Technical SEO
Variant URLs, crawl, speed and structured data fixed at the root so every product page can rank.
- Variant URLs
- Core Web Vitals
- Product schema
- Filter pages
96Sample
Category & Product Pages
Activity hubs and collections by gear type that turn searches into carts.
example-trail.com › collections
Tents | Example Trail
Shop our tents. Free shipping.
example-trail.com › collections › lightweight-tents
Lightweight Tents | Example Trail
Compare weight, capacity and season ratings. Specs listed on every page.
Product schemaSample
Link Building & Digital PR
Editorial links from outdoor and sports publications your customers read.
- editor@sample-outdoormag.comSENT
- team@sample-trailblog.comREPLIED
- news@sample-gearguide.comLIVE
Links · sample
Visibility
Visible everywhere outdoor shoppers search
Shoppers research gear in search results, AI answers, videos and communities before they buy. We check where your store shows up in each, and what to fix.
AI answers change between runs, so we report visibility there as an indication, not a guarantee.
Platforms we support
Your platform, and the apps on it
Stores lean on subscription, review and filter apps. We check how each one affects the pages search engines see.
Shopify
Size, colour and spec variants, bundles and collection filters handled without duplicate URLs.
What we check
- Variant URLs
- Collection filters
- Bundle pages
WooCommerce
Product attributes, plugin bloat and category archives cleaned up so gear pages load and index properly.
What we check
- Attribute pages
- Plugin weight
- Category archives
BigCommerce
Faceted navigation for activity, brand and size kept crawlable where it helps and blocked where it doesn't.
What we check
- Faceted navigation
- URL structure
- Brand pages
Magento
Large gear catalogues with thousands of SKUs, grouped and prioritised by template instead of one URL at a time.
What we check
- Crawl control
- Layered navigation
- Catalogue scale
Headless and custom
Rendering, routing and structured data checked on custom storefronts, including product and availability markup.
What we check
- Rendering
- Routing
- Product markup
Why BoostCart
Why outdoor brands choose a specialist
Four things you can expect from every store we work with.
One price. Unlimited deliverables.
One monthly retainer instead of separate packages with page limits, keyword limits or task quotas.
No paying extra as your catalogue grows.
SEO pricing does not rise just because the store adds more products or collections.
No other channel. Organic only.
We focus on one job: making organic search the most profitable channel in your business.
Multi-platform SEO: not just Google.
Outdoor shoppers search beyond Google. We work to get your store found on Bing, YouTube, ChatGPT, Gemini, Perplexity and Reddit too.
One priceOne price
One monthly retainer
A single monthly price, instead of separate packages you have to piece together.
- No quotas
One price
No page or keyword limits
No caps on pages, keywords or tasks, so the work isn't rationed by a quota.
- Impact first
One price
Work by impact
We spend the retainer on what moves organic revenue first, not on filling a deliverables list.
Price stays putCatalogue growth
Add products freely
New products and variants don't change what you pay for SEO.
- No extra fee
Catalogue growth
New collections included
Launching a new range or a seasonal collection doesn't add a fee.
- No per-product pricing
Catalogue growth
Grow without surprises
Your price isn't tied to how many products or collections you carry.
Organic search onlyOrganic only
One job
Every hour goes into organic search, not spread across channels we'd rather sell you.
- No distractions
Organic only
No channel upsells
No paid ads, social or email add-ons competing for attention or budget.
- Revenue first
Organic only
Profit, not vanity traffic
We judge organic by the orders and revenue it brings in, and report it that way.
Google and BingMulti-platform SEO
Google and Bing
Strong rankings in both search engines, the foundation everything else builds on.
- ChatGPT, Gemini, Perplexity
Multi-platform SEO
AI answers
We check whether ChatGPT, Gemini and Perplexity mention your store, and shape pages so they are easy to cite.
- YouTube and Reddit
Multi-platform SEO
Video and communities
We map the questions outdoor brand customers ask on YouTube and Reddit and answer them in your guides and pages.
Our process
From first audit to monthly report
Six steps, in order. Timing depends on your catalogue and platform, and we agree it up front.
Sports & Outdoors audit
Example- Variant URLsReview
- Filter pagesToo many crawled
- Spec detailsThin on many
- Product markupChecked
Step 1 of 6
Audit
We find what holds your outdoor brand store back.
We crawl your store and check variants, filters, speed and indexation, so we know where duplicate pages and wasted crawling are costing you.
- Crawl and index report
- Variant review
- Quick-win list
Search map
Example- lightweight 2 person tentCollection
- gravel bike helmetCollection
- what to pack for a weekend hikeGuide
- trail running shoesNeeds a decision
Step 2 of 6
Search map
Shopper searches matched to pages.
We group searches by activity, gear type, skill level and season, then match each group to one page so your pages stop competing with each other.
- Keyword-to-page map
- Gaps and overlaps
- Intent groups
Variant clean-up
Example- /tent?size=2pDuplicate
- /tent?size=3pDuplicate
- /tent?colour=greenDuplicate
canonical to the main page
/tentIndexedStep 3 of 6
Technical fixes
Variants, filters and speed fixed at the root.
We consolidate size and colour URLs, control filtered pages, set rules for last year's models and fix structured data, with dev-ready tickets or direct changes.
- Variant rules
- Filter control
- Product markup
Collection page
Exampleexample-trail.com › collections › lightweight-tents
Lightweight Tents | Example Trail
Compare weight, capacity and season ratings for backpacking tents.
TitleHeadingIntro copyInternal linksStep 4 of 6
Collection and product pages
Pages rebuilt to rank and to sell.
Titles, headings, specs and internal links are rewritten for the activity hubs, collections and products that matter most, starting with your best sellers.
- Rewritten titles
- Collection copy
- Internal links
Guide calendar
Example- How to choose a tentDraft
- Sleeping bag ratings, explainedClaims check
- Weekend hike packing listLive
- Sizing a bike helmetLive
Step 5 of 6
Buying guides
Helpful guides, with claims we can stand behind.
We publish gear, fit and trip-planning guides that answer shoppers' questions and lead into your collections. Performance and safety claims are checked with you first.
- Buying guides
- Claims review
- Content calendar
Monthly report
Example- Collection pagesGrowing
- Product pagesGrowing
- Gear guidesFlat
- Seasonal pagesFalling
Step 6 of 6
Report and refine
One monthly report tied to revenue.
Each month you see which page groups grew, what they were worth and what we do next. Then we adjust the plan and repeat.
- Monthly report
- Page-group trends
- Next-step list
How we compare
Other agencies vs. BoostCart
A generalist playbook treats your store like any other. Here is how a specialist approach differs.
Typical SEO agencies
Generalist playbook
- Not included: Same template for every industry
- Not included: Variants left to create duplicates
- Not included: Broad head terms, no niche plan
- Not included: Claims added without checks
- Not included: Traffic charts, no order data
- Not included: Long reports with no next steps
BoostCart
Ecommerce SEO for outdoor brands
- Included: Plans built around gear catalogues
- Included: Variants consolidated deliberately
- Included: Activity, gear and skill-level targets
- Included: Seasonal pages planned ahead
- Included: Organic orders by page group
- Included: A short action list each month
Based on typical generalist SEO agencies. Every business is different, and the review shows what fits yours.
Pricing
One plan. Everything included.
No tiers, no page limits and no task quotas. One monthly price, based on your store size, category and competition.
Your exact price depends on your store size, category and competition. We confirm it after a free audit.
What shapes your price
- Store size
- Category
- Competition
BoostCart · One plan
One plan.
Nothing capped.
- Unlimited pages, optimized and rewritten as needed
- Unlimited content and buying guides
- Everything else required to deliver results
- Minor SEO fixes with no development charges
- Monthly report tied to organic revenue
$1,000–1,500/month
Based on your store size, category and competition.
What clients say
Trusted by store owners and growth teams
Hear how e-commerce brands describe working with BoostCart, from the first audit to monthly results.
Sample testimonial — TODO-REAL.
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Keep it short and specific.
Sample PersonFounder Sample testimonial — TODO-REAL.
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Include results only if the client has signed them off.
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Mention what changed for the business.
Sample PersonMarketing Manager Sample testimonial — TODO-REAL.
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Sample PersonCo-founder Sample testimonial — TODO-REAL.
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Sample PersonDirector of Growth Sample testimonial — TODO-REAL.
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One or two sentences works best.
Sample PersonOwner Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about category and product pages.
Sample PersonE-commerce Lead Sample testimonial — TODO-REAL.
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Keep it specific.
Sample PersonCEO Sample testimonial — TODO-REAL.
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4.9out of 5 · 48 client reviews
Get a free audit
Let’s find what’s holding your outdoor store back
Tell us about your store and we’ll send back a short, prioritised review. No obligation.
- Crawl and variant check
- Activity and gear search gaps
- Top fixes in priority order
Sports & outdoors FAQ
Sports & outdoors SEO questions
Straight answers, including what we won't promise.
Ask us something elseGear catalogues combine heavy variants, spec-led comparisons and sharp seasonal demand. Those create duplicate pages, thin specs and missed seasonal windows that generic playbooks don't cover.
We plan seasonal pages and guides ahead of the period, keep evergreen URLs live year-round and update them each season, so links and history carry over instead of resetting.
We decide whether to update the existing page, redirect to the new model or keep the old page with alternatives. We set a rule for your store and apply it consistently.
Not on the broadest searches, usually. We aim at niches the big names serve poorly: specific activities, skill levels, sizes and brands. Results depend on your competition and how fast changes are published.
Shopify, WooCommerce, BigCommerce, Magento and headless storefronts. Apps for subscriptions, reviews and filters vary, so we check yours as part of the audit.
Yes. Options include keeping the page with alternatives, redirecting to the closest replacement or removing it. We set one rule for your store and apply it consistently.
It depends on your starting point, competition and how quickly changes are published. We agree a plan and timing after the audit, and we report progress every month rather than promising a date.
No. Search engines decide rankings, and competition and authority matter. We can improve your pages and structure, report honestly and adjust the plan as results come in.
Yes. Organic search is the only channel we work on, so the whole retainer goes into it. We do not sell paid ads, social or email add-ons.
One plan, $1,000 to $1,500 per month, depending on your store size, category and competition. It covers unlimited pages, content and optimization required to deliver results, and there are no development charges for minor SEO fixes. We confirm your exact price after a free audit.
Ready when you are
Give your outdoor store a clearer path to organic sales
Get a free audit of your variants, activity hubs and content, with the fixes ranked by impact.