Paws & Whiskers Supply Co.
Pet supplies
Ecommerce SEO forHealth & Supplement Brands
Grow organic revenue with content that is credible, clear and safe to scale, aimed at shoppers researching what to take and why.
4.9/5 · from 48 store owners and growth teams
Shopify · WooCommerce · BigCommerce · Magento · Headless
Search map by needExample
Vitamins and minerals
- Magnesium glycinate for sleepMapped
- Vitamin D3 and K2Gap
- Iron supplement, gentleOverlap
Sports nutrition
- Plant protein powder, unflavouredMapped
- Creatine monohydrateMapped
Herbal and wellness
- Ashwagandha, KSM-66Gap
Health searches, mapped
Case studies
Real stores, real organic growth
See how e-commerce brands turned search visibility into measurable revenue.
Test Brand APet supplies
- Organic Traffic
- +96%
- Organic Revenue
- +142%
- Duration
- 6 Months
Test Brand BOutdoor
- Organic Traffic
- +118%
- Organic Revenue
- +96%
- Duration
- 8 Months
Test Brand CBeauty
- Organic Traffic
- +150%
- Organic Revenue
- +210%
- Duration
- 9 Months
Test Brand DElectronics
- Organic Traffic
- +61%
- Organic Revenue
- +74%
- Duration
- 5 Months
Problems we solve
Why supplement stores stall in organic search
Six problems we see in health and supplement catalogues, and what each one costs.
“Search engines hold health content to a higher standard.”
Pages that give health advice need clear authorship, sources and honest limits. Thin or anonymous copy struggles to rank and to convince.
What it costs: Weak trust signals on pages that need them
“We’re not sure what we can say about benefits.”
Benefit and "supports" wording is regulated and draws scrutiny. Unsupported claims put the store and its rankings at risk.
What it costs: Claims you can’t defend
“Every strength, flavour and pack size has its own page.”
One product in several strengths, flavours and counts can spawn near-identical URLs that compete with each other.
What it costs: Rankings split across duplicate pages
“Shoppers search by need, not by product name.”
"Magnesium for sleep" and "gentle iron" are research searches that start well before a brand is chosen.
What it costs: Missing the searches closest to a purchase
“Marketplaces and big retailers own the broad terms.”
Terms like "vitamin C" are dominated by large retailers and publishers. Head-on competition is expensive.
What it costs: Spend on searches you can’t win
“Reports ignore subscriptions and reorders.”
Supplement customers reorder. A report that only counts first orders undervalues the searches that start the habit.
What it costs: Good pages judged by the wrong numbers
What we do for supplement brands
Everything that moves your store’s revenue
One team, one roadmap and one report, built around supplement brand catalogues.
Technical SEO
Variant URLs, crawl, speed and structured data fixed at the root so every product page can rank.
- Variant URLs
- Core Web Vitals
- Product schema
- Filter pages
96Sample
Category & Product Pages
Collections by health need and ingredient that turn searches into carts.
example-vita.com › collections
Magnesium | Example Vita
Shop our supplements. Free shipping.
example-vita.com › collections › magnesium
Magnesium Supplements | Example Vita
Compare forms, strengths and pack sizes. Ingredients listed clearly.
Product schemaSample
Link Building & Digital PR
Editorial links from health and fitness publications your customers read.
- editor@sample-wellnessmag.comSENT
- team@sample-fitnessblog.comREPLIED
- news@sample-nutritionguide.comLIVE
Links · sample
Visibility
Visible everywhere health shoppers search
Shoppers research supplements in search results, AI answers, videos and communities before they buy. We check where your store shows up in each, and what to fix.
AI answers change between runs, so we report visibility there as an indication, not a guarantee.
Platforms we support
Your platform, and the apps on it
Stores lean on subscription, review and filter apps. We check how each one affects the pages search engines see.
Shopify
Strength, flavour and count variants, bundles and subscription apps handled without duplicate URLs.
What we check
- Variant URLs
- Subscription pages
- Bundle pages
WooCommerce
Product attributes, plugin bloat and category archives cleaned up so supplement pages load and index properly.
What we check
- Attribute pages
- Plugin weight
- Category archives
BigCommerce
Faceted navigation for need, ingredient and brand kept crawlable where it helps and blocked where it doesn't.
What we check
- Faceted navigation
- URL structure
- Brand pages
Magento
Large supplement catalogues with thousands of SKUs, grouped and prioritised by template instead of one URL at a time.
What we check
- Crawl control
- Layered navigation
- Catalogue scale
Headless and custom
Rendering, routing and structured data checked on custom storefronts, including product and author markup.
What we check
- Rendering
- Routing
- Author markup
Why BoostCart
Why supplement brands choose a specialist
Four things you can expect from every store we work with.
One price. Unlimited deliverables.
One monthly retainer instead of separate packages with page limits, keyword limits or task quotas.
No paying extra as your catalogue grows.
SEO pricing does not rise just because the store adds more products or collections.
No other channel. Organic only.
We focus on one job: making organic search the most profitable channel in your business.
Multi-platform SEO: not just Google.
Health shoppers search beyond Google. We work to get your store found on Bing, YouTube, ChatGPT, Gemini, Perplexity and Reddit too.
One priceOne price
One monthly retainer
A single monthly price, instead of separate packages you have to piece together.
- No quotas
One price
No page or keyword limits
No caps on pages, keywords or tasks, so the work isn't rationed by a quota.
- Impact first
One price
Work by impact
We spend the retainer on what moves organic revenue first, not on filling a deliverables list.
Price stays putCatalogue growth
Add products freely
New products and variants don't change what you pay for SEO.
- No extra fee
Catalogue growth
New collections included
Launching a new range or a seasonal collection doesn't add a fee.
- No per-product pricing
Catalogue growth
Grow without surprises
Your price isn't tied to how many products or collections you carry.
Organic search onlyOrganic only
One job
Every hour goes into organic search, not spread across channels we'd rather sell you.
- No distractions
Organic only
No channel upsells
No paid ads, social or email add-ons competing for attention or budget.
- Revenue first
Organic only
Profit, not vanity traffic
We judge organic by the orders and revenue it brings in, and report it that way.
Google and BingMulti-platform SEO
Google and Bing
Strong rankings in both search engines, the foundation everything else builds on.
- ChatGPT, Gemini, Perplexity
Multi-platform SEO
AI answers
We check whether ChatGPT, Gemini and Perplexity mention your store, and shape pages so they are easy to cite.
- YouTube and Reddit
Multi-platform SEO
Video and communities
We map the questions supplement brand customers ask on YouTube and Reddit and answer them in your guides and pages.
Our process
From first audit to monthly report
Six steps, in order. Timing depends on your catalogue and platform, and we agree it up front.
Health & Supplements audit
Example- Variant URLsReview
- Filter pagesToo many crawled
- Author and source infoMissing on guides
- Product markupChecked
Step 1 of 6
Audit
We find what holds your supplement brand store back.
We crawl your store and check variants, filters, speed and indexation, and review how health pages show authorship and sources.
- Crawl and index report
- Variant review
- Quick-win list
Search map
Example- magnesium glycinate for sleepCollection
- plant protein powderCollection
- how much vitamin d to takeGuide
- immune supportNeeds a decision
Step 2 of 6
Search map
Shopper searches matched to pages.
We group searches by health need, ingredient and product type, then match each group to one page so your pages stop competing with each other.
- Keyword-to-page map
- Gaps and overlaps
- Intent groups
Variant clean-up
Example- /magnesium?count=60Duplicate
- /magnesium?count=120Duplicate
- /magnesium?form=powderDuplicate
canonical to the main page
/magnesiumIndexedStep 3 of 6
Technical fixes
Variants, filters and speed fixed at the root.
We consolidate variant URLs, control filtered pages, clean up redirects and fix structured data, with dev-ready tickets or direct changes.
- Variant rules
- Filter control
- Product markup
Collection page
Exampleexample-vita.com › collections › magnesium
Magnesium Supplements | Example Vita
Compare forms, strengths and pack sizes, with ingredients listed clearly.
TitleHeadingIntro copyInternal linksStep 4 of 6
Collection and product pages
Pages rebuilt to rank and to sell.
Titles, headings, copy and internal links are rewritten for the collections and products that matter most, with benefit wording agreed with you.
- Rewritten titles
- Collection copy
- Internal links
Guide calendar
Example- Choosing a magnesium formDraft
- Creatine: what to knowClaims check
- Protein powder, comparedLive
- Vitamin D basicsLive
Step 5 of 6
Buying guides
Helpful guides, with claims we can stand behind.
We publish ingredient and benefit guides with named authors and sources. Every health claim is flagged and agreed with you, or your reviewer, before it goes live.
- Buying guides
- Claims review
- Content calendar
Monthly report
Example- Collection pagesGrowing
- Product pagesGrowing
- Ingredient guidesFlat
- Seasonal pagesFalling
Step 6 of 6
Report and refine
One monthly report tied to revenue.
Each month you see which page groups grew, what they were worth and what we do next. Then we adjust the plan and repeat.
- Monthly report
- Page-group trends
- Next-step list
How we compare
Other agencies vs. BoostCart
A generalist playbook treats your store like any other. Here is how a specialist approach differs.
Typical SEO agencies
Generalist playbook
- Not included: Same template for every industry
- Not included: Variants left to create duplicates
- Not included: Broad head terms, no niche plan
- Not included: Claims added without checks
- Not included: Traffic charts, no order data
- Not included: Long reports with no next steps
BoostCart
Ecommerce SEO for supplement brands
- Included: Plans built around supplement catalogues
- Included: Variants consolidated deliberately
- Included: Need and ingredient targets
- Included: Claims reviewed with you first
- Included: Organic orders by page group
- Included: A short action list each month
Based on typical generalist SEO agencies. Every business is different, and the review shows what fits yours.
Pricing
One plan. Everything included.
No tiers, no page limits and no task quotas. One monthly price, based on your store size, category and competition.
Your exact price depends on your store size, category and competition. We confirm it after a free audit.
What shapes your price
- Store size
- Category
- Competition
BoostCart · One plan
One plan.
Nothing capped.
- Unlimited pages, optimized and rewritten as needed
- Unlimited content and buying guides
- Everything else required to deliver results
- Minor SEO fixes with no development charges
- Monthly report tied to organic revenue
$1,000–1,500/month
Based on your store size, category and competition.
What clients say
Trusted by store owners and growth teams
Hear how e-commerce brands describe working with BoostCart, from the first audit to monthly results.
Sample testimonial — TODO-REAL.
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Include results only if the client has signed them off.
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Mention what changed for the business.
Sample PersonMarketing Manager Sample testimonial — TODO-REAL.
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Sample PersonDirector of Growth Sample testimonial — TODO-REAL.
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One or two sentences works best.
Sample PersonOwner Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about category and product pages.
Sample PersonE-commerce Lead Sample testimonial — TODO-REAL.
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Keep it specific.
Sample PersonCEO Sample testimonial — TODO-REAL.
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4.9out of 5 · 48 client reviews
Get a free audit
Let’s find what’s holding your supplement store back
Tell us about your store and we’ll send back a short, prioritised review. No obligation.
- Crawl and variant check
- Need and ingredient search gaps
- Top fixes in priority order
Health & supplements FAQ
Health & supplements SEO questions
Straight answers, including what we won't promise.
Ask us something elseSupplement catalogues combine heavy variants, need-led research and regulated claims. Those create duplicate pages, trust questions and compliance risks that generic playbooks don't cover.
We write ingredient and buying guides, but we avoid medical claims we can't support. Where a claim needs a clinician, manufacturer or published source, we flag it and agree wording with you first. We don't give medical advice.
We don't replace your legal or regulatory review. We flag wording that needs checking, keep claims modest and sourced, and apply your approved rules consistently across pages.
Yes. We check that subscription offers are crawlable, explained clearly and not creating duplicate pages. Subscription apps differ by platform, so we review yours first.
Shopify, WooCommerce, BigCommerce, Magento and headless storefronts. Apps for subscriptions, reviews and filters vary, so we check yours as part of the audit.
Yes. Options include keeping the page with alternatives, redirecting to the closest replacement or removing it. We set one rule for your store and apply it consistently.
It depends on your starting point, competition and how quickly changes are published. We agree a plan and timing after the audit, and we report progress every month rather than promising a date.
No. Search engines decide rankings, and competition and authority matter. We can improve your pages and structure, report honestly and adjust the plan as results come in.
Yes. Organic search is the only channel we work on, so the whole retainer goes into it. We do not sell paid ads, social or email add-ons.
One plan, $1,000 to $1,500 per month, depending on your store size, category and competition. It covers unlimited pages, content and optimization required to deliver results, and there are no development charges for minor SEO fixes. We confirm your exact price after a free audit.
Ready when you are
Give your supplement store a clearer path to organic sales
Get a free audit of your variants, collections and content, with the fixes ranked by impact.