Paws & Whiskers Supply Co.
Pet supplies
Ecommerce SEO forFashion Brands
Grow organic revenue from shoppers searching for the right dress, jacket, shoes or fit, all year round.
4.9/5 · from 48 store owners and growth teams
Shopify · WooCommerce · BigCommerce · Magento · Headless
Search map by categoryExample
Womenswear
- Linen midi dressMapped
- Wedding guest dressesGap
- Black blazer, oversizedOverlap
Footwear
- Wide fit leather bootsMapped
- White trainers, womenMapped
Accessories
- Canvas tote bagGap
Fashion searches, mapped
Case studies
Real stores, real organic growth
See how e-commerce brands turned search visibility into measurable revenue.
Test Brand APet supplies
- Organic Traffic
- +96%
- Organic Revenue
- +142%
- Duration
- 6 Months
Test Brand BOutdoor
- Organic Traffic
- +118%
- Organic Revenue
- +96%
- Duration
- 8 Months
Test Brand CBeauty
- Organic Traffic
- +150%
- Organic Revenue
- +210%
- Duration
- 9 Months
Test Brand DElectronics
- Organic Traffic
- +61%
- Organic Revenue
- +74%
- Duration
- 5 Months
Problems we solve
Why fashion stores stall in organic search
Six problems we see in apparel catalogues, and what each one costs.
“Every size and colour has its own page.”
One dress in six colours and eight sizes can spawn dozens of near-identical URLs. They end up competing with each other.
What it costs: Rankings split across duplicate pages
“Our collections disappear every season.”
Pages built for a drop get deleted or left empty when the season ends, and the links and history they earned go with them.
What it costs: Authority lost every season
“Shoppers search by occasion and style, not by category.”
"Wedding guest dress" and "capsule work wardrobe" are different searches from "dresses". A generic collection rarely answers either.
What it costs: Missing searches close to a purchase
“Our filters create thousands of URLs.”
Size, colour, price and brand filters can multiply into pages that waste crawling and dilute the ones that matter.
What it costs: Crawl budget spent on the wrong pages
“Marketplaces and big labels own every broad search.”
Terms like "women's jeans" are dominated by large retailers. Competing head-on is expensive for a focused label.
What it costs: Spend on searches you can’t win
“Our imagery is great, but search can’t read it.”
Lookbooks and product photos often lack descriptive alt text, clear file names and structured data, so visual search misses them.
What it costs: Image and visual search traffic left unclaimed
What we do for fashion brands
Everything that moves your store’s revenue
One team, one roadmap and one report, built around fashion brand catalogues.
Technical SEO
Variant URLs, crawl, speed and structured data fixed at the root so every product page can rank.
- Variant URLs
- Core Web Vitals
- Product schema
- Filter pages
96Sample
Category & Product Pages
Collections by category, occasion and style that turn searches into carts.
example-label.com › collections
Dresses | Example Label
Shop our dresses. Free shipping.
example-label.com › collections › linen-midi-dresses
Linen Midi Dresses | Example Label
Compare cuts, lengths and colours. Free returns over a set spend.
Product schemaSample
Link Building & Digital PR
Editorial links from fashion publications and blogs your customers read.
- editor@sample-stylemag.comSENT
- team@sample-fashionblog.comREPLIED
- news@sample-lookbook.comLIVE
Links · sample
Visibility
Visible everywhere fashion shoppers search
Shoppers get outfit ideas from search results, AI answers, videos and communities before they buy. We check where your store shows up in each, and what to fix.
AI answers change between runs, so we report visibility there as an indication, not a guarantee.
Platforms we support
Your platform, and the apps on it
Stores lean on subscription, review and filter apps. We check how each one affects the pages search engines see.
Shopify
Size and colour variants, collection filters and drop-based launches handled without duplicate URLs.
What we check
- Variant URLs
- Collection filters
- Drop launches
WooCommerce
Product attributes, plugin bloat and category archives cleaned up so fashion pages load and index properly.
What we check
- Attribute pages
- Plugin weight
- Category archives
BigCommerce
Faceted navigation for size, colour and brand kept crawlable where it helps and blocked where it doesn't.
What we check
- Faceted navigation
- URL structure
- Brand pages
Magento
Large apparel catalogues with thousands of SKUs, grouped and prioritised by template instead of one URL at a time.
What we check
- Crawl control
- Layered navigation
- Catalogue scale
Headless and custom
Rendering, routing and structured data checked on custom storefronts, including product and image markup.
What we check
- Rendering
- Routing
- Image markup
Why BoostCart
Why fashion brands choose a specialist
Four things you can expect from every store we work with.
One price. Unlimited deliverables.
One monthly retainer instead of separate packages with page limits, keyword limits or task quotas.
No paying extra as your catalogue grows.
SEO pricing does not rise just because the store adds more products or collections.
No other channel. Organic only.
We focus on one job: making organic search the most profitable channel in your business.
Multi-platform SEO: not just Google.
Fashion shoppers search beyond Google. We work to get your store found on Bing, YouTube, ChatGPT, Gemini, Perplexity and Reddit too.
One priceOne price
One monthly retainer
A single monthly price, instead of separate packages you have to piece together.
- No quotas
One price
No page or keyword limits
No caps on pages, keywords or tasks, so the work isn't rationed by a quota.
- Impact first
One price
Work by impact
We spend the retainer on what moves organic revenue first, not on filling a deliverables list.
Price stays putCatalogue growth
Add products freely
New products and variants don't change what you pay for SEO.
- No extra fee
Catalogue growth
New collections included
Launching a new range or a seasonal collection doesn't add a fee.
- No per-product pricing
Catalogue growth
Grow without surprises
Your price isn't tied to how many products or collections you carry.
Organic search onlyOrganic only
One job
Every hour goes into organic search, not spread across channels we'd rather sell you.
- No distractions
Organic only
No channel upsells
No paid ads, social or email add-ons competing for attention or budget.
- Revenue first
Organic only
Profit, not vanity traffic
We judge organic by the orders and revenue it brings in, and report it that way.
Google and BingMulti-platform SEO
Google and Bing
Strong rankings in both search engines, the foundation everything else builds on.
- ChatGPT, Gemini, Perplexity
Multi-platform SEO
AI answers
We check whether ChatGPT, Gemini and Perplexity mention your store, and shape pages so they are easy to cite.
- YouTube and Reddit
Multi-platform SEO
Video and communities
We map the questions fashion brand customers ask on YouTube and Reddit and answer them in your guides and pages.
Our process
From first audit to monthly report
Six steps, in order. Timing depends on your catalogue and platform, and we agree it up front.
Fashion & Apparel audit
Example- Variant URLsReview
- Filter pagesToo many crawled
- Image alt textMissing on many
- Product markupChecked
Step 1 of 6
Audit
We find what holds your fashion brand store back.
We crawl your store and check variants, filters, speed and indexation, so we know where duplicate pages and wasted crawling are costing you.
- Crawl and index report
- Variant review
- Quick-win list
Search map
Example- linen midi dressCollection
- wide fit bootsCollection
- what to wear to a weddingGuide
- oversized blazerNeeds a decision
Step 2 of 6
Search map
Shopper searches matched to pages.
We group searches by category, occasion, fit and style, then match each group to one page so your pages stop competing with each other.
- Keyword-to-page map
- Gaps and overlaps
- Intent groups
Variant clean-up
Example- /linen-dress?size=mDuplicate
- /linen-dress?size=lDuplicate
- /linen-dress?colour=sageDuplicate
canonical to the main page
/linen-dressIndexedStep 3 of 6
Technical fixes
Variants, filters and speed fixed at the root.
We consolidate size and colour variant URLs, control filtered pages, clean up redirects and fix structured data, with dev-ready tickets or direct changes.
- Variant rules
- Filter control
- Product markup
Collection page
Exampleexample-label.com › collections › linen-midi-dresses
Linen Midi Dresses | Example Label
Compare cuts, lengths and colours in breathable linen.
TitleHeadingIntro copyInternal linksStep 4 of 6
Collection and product pages
Pages rebuilt to rank and to sell.
Titles, headings, copy and internal links are rewritten for the collections and products that matter most, starting with your best sellers.
- Rewritten titles
- Collection copy
- Internal links
Guide calendar
Example- How to find your sizeDraft
- Capsule wardrobe: a guideClaims check
- Linen vs cotton, comparedLive
- Styling a midi dressLive
Step 5 of 6
Buying guides
Helpful guides, with claims we can stand behind.
We publish size, fit and styling guides that answer shoppers' questions and lead into your collections. Material and sustainability claims are checked with you first.
- Buying guides
- Claims review
- Content calendar
Monthly report
Example- Collection pagesGrowing
- Product pagesGrowing
- Style guidesFlat
- Seasonal pagesFalling
Step 6 of 6
Report and refine
One monthly report tied to revenue.
Each month you see which page groups grew, what they were worth and what we do next. Then we adjust the plan and repeat.
- Monthly report
- Page-group trends
- Next-step list
How we compare
Other agencies vs. BoostCart
A generalist playbook treats your store like any other. Here is how a specialist approach differs.
Typical SEO agencies
Generalist playbook
- Not included: Same template for every industry
- Not included: Variants left to create duplicates
- Not included: Broad head terms, no niche plan
- Not included: Claims added without checks
- Not included: Traffic charts, no order data
- Not included: Long reports with no next steps
BoostCart
Ecommerce SEO for fashion brands
- Included: Plans built around apparel catalogues
- Included: Variants consolidated deliberately
- Included: Occasion, fit and style targets
- Included: Seasonal pages kept live and earning
- Included: Organic orders by page group
- Included: A short action list each month
Based on typical generalist SEO agencies. Every business is different, and the review shows what fits yours.
Pricing
One plan. Everything included.
No tiers, no page limits and no task quotas. One monthly price, based on your store size, category and competition.
Your exact price depends on your store size, category and competition. We confirm it after a free audit.
What shapes your price
- Store size
- Category
- Competition
BoostCart · One plan
One plan.
Nothing capped.
- Unlimited pages, optimized and rewritten as needed
- Unlimited content and buying guides
- Everything else required to deliver results
- Minor SEO fixes with no development charges
- Monthly report tied to organic revenue
$1,000–1,500/month
Based on your store size, category and competition.
What clients say
Trusted by store owners and growth teams
Hear how e-commerce brands describe working with BoostCart, from the first audit to monthly results.
Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about working with BoostCart.
Keep it short and specific.
Sample PersonFounder Sample testimonial — TODO-REAL.
Replace with a real, approved client quote.
Include results only if the client has signed them off.
Sample PersonHead of E-commerce Sample testimonial — TODO-REAL.
Replace with a real, approved client quote.
Mention what changed for the business.
Sample PersonMarketing Manager Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about the audit and roadmap.
Sample PersonCo-founder Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about reporting and communication.
Sample PersonDirector of Growth Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about the team.
One or two sentences works best.
Sample PersonOwner Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about category and product pages.
Sample PersonE-commerce Lead Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about content and link building.
Keep it specific.
Sample PersonCEO Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about the results.
Sample PersonBrand Manager Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about why they chose BoostCart.
Sample PersonFounder
4.9out of 5 · 48 client reviews
Get a free audit
Let’s find what’s holding your fashion store back
Tell us about your store and we’ll send back a short, prioritised review. No obligation.
- Crawl and variant check
- Style and occasion search gaps
- Top fixes in priority order
Fashion & apparel FAQ
Fashion & apparel SEO questions
Straight answers, including what we won't promise.
Ask us something elseApparel catalogues combine heavy size and colour variants, seasonal drops and style-led searches. Those create duplicate pages, empty seasonal collections and missed intent that generic playbooks don't cover.
We decide which variants deserve their own page, point the rest to a main version and make sure filters don't create endless duplicate URLs. The right answer depends on your platform and how people search.
We keep evergreen collection URLs live year-round and update their contents each season, so links and history carry over instead of resetting. Where a page does end, we redirect it deliberately.
Not on the broadest searches, usually. We aim at niches the big names serve poorly: specific fits, occasions, materials and styles. Results depend on your competition and how fast changes are published.
Shopify, WooCommerce, BigCommerce, Magento and headless storefronts. Apps for subscriptions, reviews and filters vary, so we check yours as part of the audit.
Yes. Options include keeping the page with alternatives, redirecting to the closest replacement or removing it. We set one rule for your store and apply it consistently.
It depends on your starting point, competition and how quickly changes are published. We agree a plan and timing after the audit, and we report progress every month rather than promising a date.
No. Search engines decide rankings, and competition and authority matter. We can improve your pages and structure, report honestly and adjust the plan as results come in.
Yes. Organic search is the only channel we work on, so the whole retainer goes into it. We do not sell paid ads, social or email add-ons.
One plan, $1,000 to $1,500 per month, depending on your store size, category and competition. It covers unlimited pages, content and optimization required to deliver results, and there are no development charges for minor SEO fixes. We confirm your exact price after a free audit.
Ready when you are
Give your fashion store a clearer path to organic sales
Get a free audit of your variants, collections and content, with the fixes ranked by impact.