Paws & Whiskers Supply Co.
Pet supplies
Ecommerce SEO forFood & Beverage Brands
Grow organic revenue beyond branded search, from shoppers hunting for the right coffee, snack, sauce or subscription.
4.9/5 · from 48 store owners and growth teams
Shopify · WooCommerce · BigCommerce · Magento · Headless
Search map by productExample
Coffee and tea
- Single origin coffee beansMapped
- Decaf coffee subscriptionGap
- Loose leaf green teaOverlap
Snacks
- Gluten free snack boxMapped
- Protein bars, low sugarMapped
Pantry
- Small batch hot sauceGap
Food searches, mapped
Case studies
Real stores, real organic growth
See how e-commerce brands turned search visibility into measurable revenue.
Test Brand APet supplies
- Organic Traffic
- +96%
- Organic Revenue
- +142%
- Duration
- 6 Months
Test Brand BOutdoor
- Organic Traffic
- +118%
- Organic Revenue
- +96%
- Duration
- 8 Months
Test Brand CBeauty
- Organic Traffic
- +150%
- Organic Revenue
- +210%
- Duration
- 9 Months
Test Brand DElectronics
- Organic Traffic
- +61%
- Organic Revenue
- +74%
- Duration
- 5 Months
Problems we solve
Why food and drink stores stall in organic search
Six problems we see in food and beverage catalogues, and what each one costs.
“Most of our traffic is people who already know us.”
When nearly all organic visits are branded searches, growth depends on awareness bought elsewhere, not on being found.
What it costs: Growth capped by brand awareness
“Subscription pages are hard for search engines to read.”
Plans, frequencies and apps can hide the offer behind scripts or spawn duplicate URLs.
What it costs: Your best-value offer is hard to find
“Every flavour and pack size has its own page.”
One product in several flavours, sizes and multipacks can spawn near-identical URLs that compete with each other.
What it costs: Rankings split across duplicate pages
“Shoppers discover products through recipes and ideas.”
"Easy weeknight dinner sauce" is a search that ends at a product, but only if the store answers it.
What it costs: Missing discovery searches
“Shoppers search by diet and allergen.”
Vegan, gluten-free and nut-free are high-intent filters. Unclear labelling and claims lose trust fast.
What it costs: Weak trust, or claims you can’t defend
“Our range is seasonal or limited.”
Limited batches, holiday boxes and sold-out lines leave dead-end pages for shoppers and crawlers.
What it costs: Traffic landing on pages that can’t sell
What we do for food and beverage brands
Everything that moves your store’s revenue
One team, one roadmap and one report, built around food and beverage brand catalogues.
Technical SEO
Variant URLs, crawl, speed and structured data fixed at the root so every product page can rank.
- Variant URLs
- Core Web Vitals
- Product schema
- Subscription pages
96Sample
Category & Product Pages
Collections by product, diet and occasion that turn searches into carts.
example-pantry.com › collections
Coffee | Example Pantry
Shop our coffee. Free shipping.
example-pantry.com › collections › single-origin-coffee
Single Origin Coffee | Example Pantry
Compare origins, roasts and tasting notes. Subscribe and save on repeat orders.
Product schemaSample
Link Building & Digital PR
Editorial links from food publications and blogs your customers read.
- editor@sample-foodmag.comSENT
- team@sample-recipeblog.comREPLIED
- news@sample-eatguide.comLIVE
Links · sample
Visibility
Visible everywhere food and drink shoppers search
Shoppers find food ideas in search results, AI answers, videos and communities before they buy. We check where your store shows up in each, and what to fix.
AI answers change between runs, so we report visibility there as an indication, not a guarantee.
Platforms we support
Your platform, and the apps on it
Stores lean on subscription, review and filter apps. We check how each one affects the pages search engines see.
Shopify
Flavour and pack variants, bundles and subscription apps handled without duplicate URLs.
What we check
- Variant URLs
- Subscription app pages
- Bundle pages
WooCommerce
Product attributes, plugin bloat and category archives cleaned up so food pages load and index properly.
What we check
- Attribute pages
- Plugin weight
- Category archives
BigCommerce
Faceted navigation for diet, flavour and brand kept crawlable where it helps and blocked where it doesn't.
What we check
- Faceted navigation
- URL structure
- Brand pages
Magento
Large food catalogues with thousands of SKUs, grouped and prioritised by template instead of one URL at a time.
What we check
- Crawl control
- Layered navigation
- Catalogue scale
Headless and custom
Rendering, routing and structured data checked on custom storefronts, including product, recipe and availability markup.
What we check
- Rendering
- Routing
- Recipe markup
Why BoostCart
Why food and beverage brands choose a specialist
Four things you can expect from every store we work with.
One price. Unlimited deliverables.
One monthly retainer instead of separate packages with page limits, keyword limits or task quotas.
No paying extra as your catalogue grows.
SEO pricing does not rise just because the store adds more products or collections.
No other channel. Organic only.
We focus on one job: making organic search the most profitable channel in your business.
Multi-platform SEO: not just Google.
Food and drink shoppers search beyond Google. We work to get your store found on Bing, YouTube, ChatGPT, Gemini, Perplexity and Reddit too.
One priceOne price
One monthly retainer
A single monthly price, instead of separate packages you have to piece together.
- No quotas
One price
No page or keyword limits
No caps on pages, keywords or tasks, so the work isn't rationed by a quota.
- Impact first
One price
Work by impact
We spend the retainer on what moves organic revenue first, not on filling a deliverables list.
Price stays putCatalogue growth
Add products freely
New products and variants don't change what you pay for SEO.
- No extra fee
Catalogue growth
New collections included
Launching a new range or a seasonal collection doesn't add a fee.
- No per-product pricing
Catalogue growth
Grow without surprises
Your price isn't tied to how many products or collections you carry.
Organic search onlyOrganic only
One job
Every hour goes into organic search, not spread across channels we'd rather sell you.
- No distractions
Organic only
No channel upsells
No paid ads, social or email add-ons competing for attention or budget.
- Revenue first
Organic only
Profit, not vanity traffic
We judge organic by the orders and revenue it brings in, and report it that way.
Google and BingMulti-platform SEO
Google and Bing
Strong rankings in both search engines, the foundation everything else builds on.
- ChatGPT, Gemini, Perplexity
Multi-platform SEO
AI answers
We check whether ChatGPT, Gemini and Perplexity mention your store, and shape pages so they are easy to cite.
- YouTube and Reddit
Multi-platform SEO
Video and communities
We map the questions food and beverage brand customers ask on YouTube and Reddit and answer them in your guides and pages.
Our process
From first audit to monthly report
Six steps, in order. Timing depends on your catalogue and platform, and we agree it up front.
Food & Beverage audit
Example- Variant URLsReview
- Filter pagesToo many crawled
- Subscription pagesHard to crawl
- Product markupChecked
Step 1 of 6
Audit
We find what holds your food and beverage brand store back.
We crawl your store and check variants, subscription pages, speed and indexation, so we know where duplicate pages and wasted crawling are costing you.
- Crawl and index report
- Variant review
- Quick-win list
Search map
Example- single origin coffee beansCollection
- gluten free snack boxCollection
- how to brew pour overGuide
- healthy snacksNeeds a decision
Step 2 of 6
Search map
Shopper searches matched to pages.
We group searches by product type, diet, occasion and recipe, then match each group to one page so your pages stop competing with each other.
- Keyword-to-page map
- Gaps and overlaps
- Intent groups
Variant clean-up
Example- /coffee?size=250gDuplicate
- /coffee?size=1kgDuplicate
- /coffee?grind=wholeDuplicate
canonical to the main page
/coffeeIndexedStep 3 of 6
Technical fixes
Variants, filters and speed fixed at the root.
We consolidate flavour and pack URLs, control filtered pages, clean up redirects and fix product and recipe markup, with dev-ready tickets or direct changes.
- Variant rules
- Filter control
- Product markup
Collection page
Exampleexample-pantry.com › collections › single-origin-coffee
Single Origin Coffee | Example Pantry
Compare origins, roasts and tasting notes, with subscription options.
TitleHeadingIntro copyInternal linksStep 4 of 6
Collection and product pages
Pages rebuilt to rank and to sell.
Titles, headings, copy and internal links are rewritten for the collections and products that matter most, starting with your best sellers.
- Rewritten titles
- Collection copy
- Internal links
Guide calendar
Example- How to brew pour overDraft
- Roast levels, explainedClaims check
- Easy weeknight saucesLive
- Building a snack boxLive
Step 5 of 6
Buying guides
Helpful guides, with claims we can stand behind.
We publish recipe, pairing and buying guides that lead into your products. Dietary and sourcing claims are flagged and agreed with you first.
- Buying guides
- Claims review
- Content calendar
Monthly report
Example- Collection pagesGrowing
- Product pagesGrowing
- Recipe guidesFlat
- Seasonal pagesFalling
Step 6 of 6
Report and refine
One monthly report tied to revenue.
Each month you see which page groups grew, what they were worth and what we do next. Then we adjust the plan and repeat.
- Monthly report
- Page-group trends
- Next-step list
How we compare
Other agencies vs. BoostCart
A generalist playbook treats your store like any other. Here is how a specialist approach differs.
Typical SEO agencies
Generalist playbook
- Not included: Same template for every industry
- Not included: Variants left to create duplicates
- Not included: Broad head terms, no niche plan
- Not included: Claims added without checks
- Not included: Traffic charts, no order data
- Not included: Long reports with no next steps
BoostCart
Ecommerce SEO for food and beverage brands
- Included: Plans built around food and drink catalogues
- Included: Flavour and pack variants consolidated
- Included: Diet, occasion and recipe targets
- Included: Subscription pages made crawlable
- Included: Organic orders by page group
- Included: A short action list each month
Based on typical generalist SEO agencies. Every business is different, and the review shows what fits yours.
Pricing
One plan. Everything included.
No tiers, no page limits and no task quotas. One monthly price, based on your store size, category and competition.
Your exact price depends on your store size, category and competition. We confirm it after a free audit.
What shapes your price
- Store size
- Category
- Competition
BoostCart · One plan
One plan.
Nothing capped.
- Unlimited pages, optimized and rewritten as needed
- Unlimited content and buying guides
- Everything else required to deliver results
- Minor SEO fixes with no development charges
- Monthly report tied to organic revenue
$1,000–1,500/month
Based on your store size, category and competition.
What clients say
Trusted by store owners and growth teams
Hear how e-commerce brands describe working with BoostCart, from the first audit to monthly results.
Sample testimonial — TODO-REAL.
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Keep it short and specific.
Sample PersonFounder Sample testimonial — TODO-REAL.
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Include results only if the client has signed them off.
Sample PersonHead of E-commerce Sample testimonial — TODO-REAL.
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Mention what changed for the business.
Sample PersonMarketing Manager Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about the audit and roadmap.
Sample PersonCo-founder Sample testimonial — TODO-REAL.
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Sample PersonDirector of Growth Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about the team.
One or two sentences works best.
Sample PersonOwner Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about category and product pages.
Sample PersonE-commerce Lead Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about content and link building.
Keep it specific.
Sample PersonCEO Sample testimonial — TODO-REAL.
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Sample PersonFounder
4.9out of 5 · 48 client reviews
Get a free audit
Let’s find what’s holding your food store back
Tell us about your store and we’ll send back a short, prioritised review. No obligation.
- Crawl and variant check
- Product and recipe search gaps
- Top fixes in priority order
Food & beverage FAQ
Food & beverage SEO questions
Straight answers, including what we won't promise.
Ask us something elseFood catalogues combine heavy flavour and pack variants, subscriptions, recipe-led discovery and dietary claims. Those create duplicate pages, hidden offers and trust questions that generic playbooks don't cover.
Yes. We check that subscription offers are crawlable, explained clearly and not creating duplicate pages. Subscription apps differ by platform, so we review yours first.
We plan and publish recipe and pairing content that leads into your products. Where dietary or sourcing claims are involved, we flag them and agree wording with you first.
We plan seasonal pages ahead of the period, keep them live year-round where it makes sense, and handle sold-out lines so shoppers and search engines aren't left at dead ends.
Shopify, WooCommerce, BigCommerce, Magento and headless storefronts. Apps for subscriptions, reviews and filters vary, so we check yours as part of the audit.
Yes. Options include keeping the page with alternatives, redirecting to the closest replacement or removing it. We set one rule for your store and apply it consistently.
It depends on your starting point, competition and how quickly changes are published. We agree a plan and timing after the audit, and we report progress every month rather than promising a date.
No. Search engines decide rankings, and competition and authority matter. We can improve your pages and structure, report honestly and adjust the plan as results come in.
Yes. Organic search is the only channel we work on, so the whole retainer goes into it. We do not sell paid ads, social or email add-ons.
One plan, $1,000 to $1,500 per month, depending on your store size, category and competition. It covers unlimited pages, content and optimization required to deliver results, and there are no development charges for minor SEO fixes. We confirm your exact price after a free audit.
Ready when you are
Give your food and drink store a clearer path to organic sales
Get a free audit of your variants, subscription pages and content, with the fixes ranked by impact.