Paws & Whiskers Supply Co.
Pet supplies
Ecommerce SEO forPet Brands
Grow organic revenue from the owners searching for the right food, litter, treats and gear for their pet.
4.9/5 · from 48 store owners and growth teams
Shopify · WooCommerce · BigCommerce · Magento · Headless
Search map by pet typeExample
Dogs
- Large breed puppy foodMapped
- Senior dog joint chewsGap
- Grain-free dog foodOverlap
Cats
- Sensitive stomach cat foodMapped
- Clumping litter, low dustMapped
Small pets
- Rabbit hay and beddingGap
Pet-owner searches, mapped
Case studies
Real stores, real organic growth
See how e-commerce brands turned search visibility into measurable revenue.
Test Brand APet supplies
- Organic Traffic
- +96%
- Organic Revenue
- +142%
- Duration
- 6 Months
Test Brand BOutdoor
- Organic Traffic
- +118%
- Organic Revenue
- +96%
- Duration
- 8 Months
Test Brand CBeauty
- Organic Traffic
- +150%
- Organic Revenue
- +210%
- Duration
- 9 Months
Test Brand DElectronics
- Organic Traffic
- +61%
- Organic Revenue
- +74%
- Duration
- 5 Months
Problems we solve
Why pet stores stall in organic search
Six problems we see in pet catalogues, and what each one costs.
“Every flavour and bag size has its own page.”
One food comes in several flavours, sizes and life stages. Each combination can spawn a near-identical URL, and they end up competing with each other.
What it costs: Rankings split across duplicate pages
“Owners search by breed and life stage, not by category.”
"Senior cat food" and "large breed puppy food" are different searches. A generic collection rarely answers either one well.
What it costs: Missing the searches closest to a purchase
“We’re not sure what we can say about health.”
Grain-free, limited ingredient and "vet recommended" copy draws scrutiny from shoppers and search engines. Unsupported claims erode trust fast.
What it costs: Weak trust, or claims you can’t defend
“SEO reports ignore our repeat customers.”
Pet owners reorder food, litter and treats. A report that only counts first orders undervalues the searches that start that habit.
What it costs: Good pages judged by the wrong numbers
“The big retailers own every broad search.”
National chains and marketplaces dominate terms like "dog food". Competing head-on is expensive and rarely works for a focused store.
What it costs: Spend on searches you can’t win
“Our best pages are out of season or out of stock.”
Flea and tick, cooling mats, holiday gifts and discontinued formulas all change what should be live. Dead ends frustrate shoppers and crawlers.
What it costs: Traffic landing on pages that can’t sell
What we do for pet stores
Everything that moves your pet store’s revenue
One team, one roadmap and one report, built around pet catalogues.
Technical SEO
Variant URLs, crawl, speed and structured data fixed at the root so every pet page can rank.
- Variant URLs
- Core Web Vitals
- Product schema
- Filter pages
96Sample
Category & Product Pages
Collections by pet type, breed and life stage that turn searches into carts.
example-petshop.com › collections › dog-food
Dog Food | Example Pet Shop
Shop our dog food. Free shipping.
example-petshop.com › collections › large-breed-puppy-food
Large Breed Puppy Food | Example Pet Shop
Compare formulas, protein and bag sizes. Free shipping over a set spend.
Product schemaSample
Link Building & Digital PR
Editorial links from pet publications and blogs your customers read.
- editor@sample-petmag.comSENT
- team@sample-vetblog.comREPLIED
- news@sample-petblog.comLIVE
Links · sample
Visibility
Visible everywhere pet owners search
Owners compare food and gear in search results, AI answers, videos and communities. We check where your store shows up in each, and what to fix.
AI answers change between runs, so we report visibility there as an indication, not a guarantee.
Platforms we support
Your platform, and the apps on it
Pet stores lean on subscription, review and filter apps. We check how each one affects the pages search engines see.
Shopify
Variant-heavy food and supply catalogues, collection filters and subscription apps handled without duplicate URLs.
What we check
- Variant URLs
- Collection filters
- Subscription app pages
WooCommerce
Product attributes, plugin bloat and category archives cleaned up so pet pages load and index properly.
What we check
- Attribute pages
- Plugin weight
- Category archives
BigCommerce
Faceted navigation for pet type, brand and size kept crawlable where it helps and blocked where it doesn't.
What we check
- Faceted navigation
- URL structure
- Brand pages
Magento
Large pet catalogues with thousands of SKUs, grouped and prioritised by template instead of one URL at a time.
What we check
- Crawl control
- Layered navigation
- Catalogue scale
Headless and custom
Rendering, routing and structured data checked on custom storefronts, including product and review markup.
What we check
- Rendering
- Routing
- Structured data
Why BoostCart
Why pet brands choose a specialist
Four things you can expect from every pet store we work with.
One price. Unlimited deliverables.
One monthly retainer instead of separate packages with page limits, keyword limits or task quotas.
No paying extra as your catalogue grows.
SEO pricing does not rise just because the store adds more products or collections.
No other channel. Organic only.
We focus on one job: making organic search the most profitable channel in your business.
Multi-platform SEO: not just Google.
Pet owners search beyond Google. We work to get your store found on Bing, YouTube, ChatGPT, Gemini, Perplexity and Reddit too.
One priceOne price
One monthly retainer
A single monthly price, instead of separate packages you have to piece together.
- No quotas
One price
No page or keyword limits
No caps on pages, keywords or tasks, so the work isn't rationed by a quota.
- Impact first
One price
Work by impact
We spend the retainer on what moves organic revenue first, not on filling a deliverables list.
Price stays putCatalogue growth
Add products freely
New products and variants don't change what you pay for SEO.
- No extra fee
Catalogue growth
New collections included
Launching a new range or a seasonal collection doesn't add a fee.
- No per-product pricing
Catalogue growth
Grow without surprises
Your price isn't tied to how many products or collections you carry.
Organic search onlyOrganic only
One job
Every hour goes into organic search, not spread across channels we'd rather sell you.
- No distractions
Organic only
No channel upsells
No paid ads, social or email add-ons competing for attention or budget.
- Revenue first
Organic only
Profit, not vanity traffic
We judge organic by the orders and revenue it brings in, and report it that way.
Google and BingMulti-platform SEO
Google and Bing
Strong rankings in both search engines, the foundation everything else builds on.
- ChatGPT, Gemini, Perplexity
Multi-platform SEO
AI answers
We check whether ChatGPT, Gemini and Perplexity mention your store, and shape pages so they are easy to cite.
- YouTube and Reddit
Multi-platform SEO
Video and communities
We map the questions owners ask on YouTube and Reddit and answer them in your guides and pages.
Our process
From first audit to monthly report
Six steps, in order. Timing depends on your catalogue and platform, and we agree it up front.
Pet store audit
Example- Variant URLsReview
- Filter pagesToo many crawled
- Page speedHeavy images
- Product markupChecked
Step 1 of 6
Audit
We find what holds your pet store back.
We crawl your store and check variants, filters, speed and indexation, so we know where duplicate pages and wasted crawling are costing you.
- Crawl and index report
- Variant review
- Quick-win list
Search map
Example- large breed puppy foodCollection
- senior cat foodCollection
- how much to feed a puppyGuide
- grain-free dog foodNeeds a decision
Step 2 of 6
Search map
Pet-owner searches matched to pages.
We group searches by pet type, breed, life stage and need, then match each group to one page so your pages stop competing with each other.
- Keyword-to-page map
- Gaps and overlaps
- Intent groups
Variant clean-up
Example- /dog-food?size=5lbDuplicate
- /dog-food?size=15lbDuplicate
- /dog-food?flavor=beefDuplicate
canonical to the main page
/dog-foodIndexedStep 3 of 6
Technical fixes
Variants, filters and speed fixed at the root.
We consolidate variant URLs, control filtered pages, clean up redirects and fix structured data, with dev-ready tickets or direct changes.
- Variant rules
- Filter control
- Product markup
Collection page
Exampleexample-petshop.com › collections › large-breed-puppy-food
Large Breed Puppy Food | Example Pet Shop
Compare formulas, protein and bag sizes for growing large breeds.
TitleHeadingIntro copyInternal linksStep 4 of 6
Collection and product pages
Pages rebuilt to rank and to sell.
Titles, headings, copy and internal links are rewritten for the collections and products that matter most, starting with your best-selling pet types.
- Rewritten titles
- Collection copy
- Internal links
Guide calendar
Example- How to choose puppy foodDraft
- Wet vs dry cat food: a guideClaims check
- Litter types, comparedLive
- Feeding a senior dogLive
Step 5 of 6
Care and buying guides
Helpful guides, with claims we can stand behind.
We publish buying and care guides that answer owners' questions and lead into your collections. Health and diet claims are flagged and agreed with you first.
- Buying guides
- Claims review
- Content calendar
Monthly report
Example- Collection pagesGrowing
- Product pagesGrowing
- Care guidesFlat
- Seasonal pagesFalling
Step 6 of 6
Report and refine
One monthly report tied to revenue.
Each month you see which page groups grew, what they were worth and what we do next. Then we adjust the plan and repeat.
- Monthly report
- Page-group trends
- Next-step list
Clients we’ve served
Pet brands that trust us with their search
How we compare
Other agencies vs. BoostCart
A generalist playbook treats a pet store like any other. Here is how a specialist approach differs.
Typical SEO agencies
Generalist playbook
- Not included: Same template for every industry
- Not included: Variants left to create duplicates
- Not included: Broad head terms, no niche plan
- Not included: Health copy added without checks
- Not included: Traffic charts, no order data
- Not included: Long reports with no next steps
BoostCart
Ecommerce SEO for pet brands
- Included: Plans built around pet catalogues
- Included: Variants consolidated deliberately
- Included: Niche, breed and life-stage targets
- Included: Claims reviewed with you
- Included: Organic orders by page group
- Included: A short action list each month
Based on typical generalist SEO agencies. Every business is different, and the review shows what fits yours.
Pricing
One plan. Everything included.
No tiers, no page limits and no task quotas. One monthly price, based on your store size, category and competition.
Your exact price depends on your store size, category and competition. We confirm it after a free audit.
What shapes your price
- Store size
- Category
- Competition
BoostCart · One plan
One plan.
Nothing capped.
- Unlimited pages, optimized and rewritten as needed
- Unlimited content and buying guides
- Everything else required to deliver results
- Minor SEO fixes with no development charges
- Monthly report tied to organic revenue
$1,000–1,500/month
Based on your store size, category and competition.
What clients say
Trusted by store owners and growth teams
Hear how e-commerce brands describe working with BoostCart, from the first audit to monthly results.
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Sample PersonMarketing Manager Sample testimonial — TODO-REAL.
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Sample PersonOwner Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about category and product pages.
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Keep it specific.
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4.9out of 5 · 48 client reviews
Get a free audit
Let’s find what’s holding your pet store back
Tell us about your store and we’ll send back a short, prioritised review. No obligation.
- Crawl and variant check
- Pet-type search gaps
- Top fixes in priority order
Pet ecommerce FAQ
Pet store SEO questions
Straight answers, including what we won't promise.
Ask us something elsePet catalogues combine heavy variants (flavour, size, life stage), repeat purchases and health-related copy. Those create duplicate pages, thin collections and trust questions that generic playbooks don't cover.
Not on the broadest searches, usually. We aim at niches the big names serve poorly: specific diets, breeds, life stages, brands and care questions. Results depend on your competition and how fast changes are published.
We decide which variants deserve their own page, point the rest to a main version and make sure filters don't create endless duplicate URLs. The right answer depends on your platform and how people search.
We write buying and care guides, but we avoid medical claims we can't support. Where a claim needs a vet, manufacturer or published source, we flag it and agree wording with you first.
Yes. We check that subscription offers are crawlable, explained clearly and not creating duplicate pages. Subscription apps differ by platform, so we review yours first.
We plan seasonal pages and guides ahead of the period, keep them live year-round where it makes sense, and handle out-of-stock or discontinued products so shoppers and search engines aren't left at dead ends.
It depends on the product. Options include keeping the page with alternatives, redirecting to the closest replacement or removing it. We set a rule for your store and apply it consistently.
Shopify, WooCommerce, BigCommerce, Magento and headless storefronts. Subscription and review apps vary, so we check yours as part of the audit.
No. Search engines decide rankings, and competition and authority matter. We can improve your pages and structure, report honestly and adjust the plan as results come in.
One plan, $1,000 to $1,500 per month, depending on your store size, category and competition. It covers unlimited pages, content and optimization required to deliver results, and there are no development charges for minor SEO fixes. We confirm your exact price after a free audit.
Ready when you are
Give your pet store a clearer path to organic sales
Get a free audit of your variants, collections and content, with the fixes ranked by impact.