Paws & Whiskers Supply Co.
Pet supplies
Ecommerce SEO forBaby & Kids Brands
Grow organic revenue from parents searching for the right gear, clothes and toys for each age and stage.
4.9/5 · from 48 store owners and growth teams
Shopify · WooCommerce · BigCommerce · Magento · Headless
Search map by age and stageExample
Newborn and baby
- Newborn sleep sackMapped
- Convertible car seat, rear facingGap
- Baby carrier for newbornsOverlap
Toddler and play
- Wooden toys for 2 year oldsMapped
- Toddler bed railMapped
Gifts
- New baby gift setGap
Parent searches, mapped
Case studies
Real stores, real organic growth
See how e-commerce brands turned search visibility into measurable revenue.
Test Brand APet supplies
- Organic Traffic
- +96%
- Organic Revenue
- +142%
- Duration
- 6 Months
Test Brand BOutdoor
- Organic Traffic
- +118%
- Organic Revenue
- +96%
- Duration
- 8 Months
Test Brand CBeauty
- Organic Traffic
- +150%
- Organic Revenue
- +210%
- Duration
- 9 Months
Test Brand DElectronics
- Organic Traffic
- +61%
- Organic Revenue
- +74%
- Duration
- 5 Months
Problems we solve
Why baby and kids stores stall in organic search
Six problems we see in baby and kids catalogues, and what each one costs.
“Parents search by age and stage, not by category.”
"Toys for 18 month olds" and "newborn essentials" are different searches from "toys" and "clothes". Generic collections rarely answer either.
What it costs: Missing the searches closest to a purchase
“Every size and colour has its own page.”
One item in several ages, sizes and colours can spawn near-identical URLs that compete with each other.
What it costs: Rankings split across duplicate pages
“Safety information has to be right.”
Age grades, certifications and safety guidance matter to parents and to search engines. Vague or unsupported claims erode trust fast.
What it costs: Weak trust, or claims you can’t defend
“Customers outgrow what they buy.”
Children move through stages quickly. Pages that don't guide parents to the next stage miss repeat purchases.
What it costs: Repeat purchases left to chance
“Big retailers and marketplaces own the head terms.”
Terms like "baby clothes" are dominated by national chains and marketplaces. Head-on competition is expensive.
What it costs: Spend on searches you can’t win
“Much of our demand is gifting.”
Baby showers, birthdays and holidays are occasion-led. Pages built late miss the window.
What it costs: Gift demand missed
What we do for baby and kids brands
Everything that moves your store’s revenue
One team, one roadmap and one report, built around baby and kids brand catalogues.
Technical SEO
Variant URLs, crawl, speed and structured data fixed at the root so every product page can rank.
- Variant URLs
- Core Web Vitals
- Product schema
- Filter pages
96Sample
Category & Product Pages
Hubs and collections by age and stage that turn searches into carts.
example-little.com › collections
Sleep Sacks | Example Little
Shop our sleep sacks. Free shipping.
example-little.com › collections › newborn-sleep-sacks
Newborn Sleep Sacks | Example Little
Compare sizes, fabrics and tog ratings. Age guidance on every page.
Product schemaSample
Link Building & Digital PR
Editorial links from parenting publications and blogs your customers read.
- editor@sample-parentmag.comSENT
- team@sample-momblog.comREPLIED
- news@sample-babyguide.comLIVE
Links · sample
Visibility
Visible everywhere parents search
Parents research products in search results, AI answers, videos and communities before they buy. We check where your store shows up in each, and what to fix.
AI answers change between runs, so we report visibility there as an indication, not a guarantee.
Platforms we support
Your platform, and the apps on it
Stores lean on subscription, review and filter apps. We check how each one affects the pages search engines see.
Shopify
Size, age and colour variants, bundles and gift sets handled without duplicate URLs.
What we check
- Variant URLs
- Gift set pages
- Collection filters
WooCommerce
Product attributes, plugin bloat and category archives cleaned up so baby and kids pages load and index properly.
What we check
- Attribute pages
- Plugin weight
- Category archives
BigCommerce
Faceted navigation for age, stage and brand kept crawlable where it helps and blocked where it doesn't.
What we check
- Faceted navigation
- URL structure
- Brand pages
Magento
Large baby and kids catalogues with thousands of SKUs, grouped and prioritised by template instead of one URL at a time.
What we check
- Crawl control
- Layered navigation
- Catalogue scale
Headless and custom
Rendering, routing and structured data checked on custom storefronts, including product and age-range markup.
What we check
- Rendering
- Routing
- Age-range markup
Why BoostCart
Why baby and kids brands choose a specialist
Four things you can expect from every store we work with.
One price. Unlimited deliverables.
One monthly retainer instead of separate packages with page limits, keyword limits or task quotas.
No paying extra as your catalogue grows.
SEO pricing does not rise just because the store adds more products or collections.
No other channel. Organic only.
We focus on one job: making organic search the most profitable channel in your business.
Multi-platform SEO: not just Google.
Parents search beyond Google. We work to get your store found on Bing, YouTube, ChatGPT, Gemini, Perplexity and Reddit too.
One priceOne price
One monthly retainer
A single monthly price, instead of separate packages you have to piece together.
- No quotas
One price
No page or keyword limits
No caps on pages, keywords or tasks, so the work isn't rationed by a quota.
- Impact first
One price
Work by impact
We spend the retainer on what moves organic revenue first, not on filling a deliverables list.
Price stays putCatalogue growth
Add products freely
New products and variants don't change what you pay for SEO.
- No extra fee
Catalogue growth
New collections included
Launching a new range or a seasonal collection doesn't add a fee.
- No per-product pricing
Catalogue growth
Grow without surprises
Your price isn't tied to how many products or collections you carry.
Organic search onlyOrganic only
One job
Every hour goes into organic search, not spread across channels we'd rather sell you.
- No distractions
Organic only
No channel upsells
No paid ads, social or email add-ons competing for attention or budget.
- Revenue first
Organic only
Profit, not vanity traffic
We judge organic by the orders and revenue it brings in, and report it that way.
Google and BingMulti-platform SEO
Google and Bing
Strong rankings in both search engines, the foundation everything else builds on.
- ChatGPT, Gemini, Perplexity
Multi-platform SEO
AI answers
We check whether ChatGPT, Gemini and Perplexity mention your store, and shape pages so they are easy to cite.
- YouTube and Reddit
Multi-platform SEO
Video and communities
We map the questions baby and kids brand customers ask on YouTube and Reddit and answer them in your guides and pages.
Our process
From first audit to monthly report
Six steps, in order. Timing depends on your catalogue and platform, and we agree it up front.
Baby & Kids audit
Example- Variant URLsReview
- Filter pagesToo many crawled
- Age-range detailsMissing on many
- Product markupChecked
Step 1 of 6
Audit
We find what holds your baby and kids brand store back.
We crawl your store and check variants, filters, speed and indexation, so we know where duplicate pages and wasted crawling are costing you.
- Crawl and index report
- Variant review
- Quick-win list
Search map
Example- newborn sleep sackCollection
- wooden toys 2 year oldsCollection
- when to switch car seatsGuide
- baby shower giftsNeeds a decision
Step 2 of 6
Search map
Shopper searches matched to pages.
We group searches by age, stage, product type and gift occasion, then match each group to one page so your pages stop competing with each other.
- Keyword-to-page map
- Gaps and overlaps
- Intent groups
Variant clean-up
Example- /sleep-sack?size=0-6mDuplicate
- /sleep-sack?size=6-12mDuplicate
- /sleep-sack?colour=sageDuplicate
canonical to the main page
/sleep-sackIndexedStep 3 of 6
Technical fixes
Variants, filters and speed fixed at the root.
We consolidate size and colour URLs, control filtered pages, clean up redirects and fix product and age-range markup, with dev-ready tickets or direct changes.
- Variant rules
- Filter control
- Product markup
Collection page
Exampleexample-little.com › collections › newborn-sleep-sacks
Newborn Sleep Sacks | Example Little
Compare sizes, fabrics and tog ratings for newborn sleep sacks.
TitleHeadingIntro copyInternal linksStep 4 of 6
Collection and product pages
Pages rebuilt to rank and to sell.
Titles, headings, copy and internal links are rewritten for the age hubs, collections and products that matter most, starting with your best sellers.
- Rewritten titles
- Collection copy
- Internal links
Guide calendar
Example- Newborn essentials checklistDraft
- Choosing a car seatSafety check
- Toys by ageLive
- Baby shower gift ideasLive
Step 5 of 6
Buying guides
Helpful guides, with claims we can stand behind.
We publish age, stage and buying guides that answer parents' questions and lead into your collections. Safety claims are flagged and agreed with you first.
- Buying guides
- Claims review
- Content calendar
Monthly report
Example- Collection pagesGrowing
- Product pagesGrowing
- Age-stage guidesFlat
- Seasonal pagesFalling
Step 6 of 6
Report and refine
One monthly report tied to revenue.
Each month you see which page groups grew, what they were worth and what we do next. Then we adjust the plan and repeat.
- Monthly report
- Page-group trends
- Next-step list
How we compare
Other agencies vs. BoostCart
A generalist playbook treats your store like any other. Here is how a specialist approach differs.
Typical SEO agencies
Generalist playbook
- Not included: Same template for every industry
- Not included: Variants left to create duplicates
- Not included: Broad head terms, no niche plan
- Not included: Claims added without checks
- Not included: Traffic charts, no order data
- Not included: Long reports with no next steps
BoostCart
Ecommerce SEO for baby and kids brands
- Included: Plans built around baby and kids catalogues
- Included: Size and colour variants consolidated
- Included: Age, stage and gift targets
- Included: Safety claims reviewed with you
- Included: Organic orders by page group
- Included: A short action list each month
Based on typical generalist SEO agencies. Every business is different, and the review shows what fits yours.
Pricing
One plan. Everything included.
No tiers, no page limits and no task quotas. One monthly price, based on your store size, category and competition.
Your exact price depends on your store size, category and competition. We confirm it after a free audit.
What shapes your price
- Store size
- Category
- Competition
BoostCart · One plan
One plan.
Nothing capped.
- Unlimited pages, optimized and rewritten as needed
- Unlimited content and buying guides
- Everything else required to deliver results
- Minor SEO fixes with no development charges
- Monthly report tied to organic revenue
$1,000–1,500/month
Based on your store size, category and competition.
What clients say
Trusted by store owners and growth teams
Hear how e-commerce brands describe working with BoostCart, from the first audit to monthly results.
Sample testimonial — TODO-REAL.
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Keep it short and specific.
Sample PersonFounder Sample testimonial — TODO-REAL.
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Include results only if the client has signed them off.
Sample PersonHead of E-commerce Sample testimonial — TODO-REAL.
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Mention what changed for the business.
Sample PersonMarketing Manager Sample testimonial — TODO-REAL.
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Sample PersonCo-founder Sample testimonial — TODO-REAL.
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Sample PersonDirector of Growth Sample testimonial — TODO-REAL.
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One or two sentences works best.
Sample PersonOwner Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about category and product pages.
Sample PersonE-commerce Lead Sample testimonial — TODO-REAL.
Replace with a real, approved client quote about content and link building.
Keep it specific.
Sample PersonCEO Sample testimonial — TODO-REAL.
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Sample PersonFounder
4.9out of 5 · 48 client reviews
Get a free audit
Let’s find what’s holding your baby store back
Tell us about your store and we’ll send back a short, prioritised review. No obligation.
- Crawl and variant check
- Age and stage search gaps
- Top fixes in priority order
Baby & kids FAQ
Baby & kids SEO questions
Straight answers, including what we won't promise.
Ask us something elseBaby and kids catalogues combine heavy size variants, age-and-stage searches and safety-sensitive copy. Those create duplicate pages, thin age hubs and trust questions that generic playbooks don't cover.
We write age, stage and buying guides, but we avoid safety or medical claims we can't support. Where a claim needs a standard, manufacturer or published source, we flag it and agree wording with you first.
We decide which variants deserve their own page, point the rest to a main version and make sure filters don't create endless duplicate URLs. The right answer depends on your platform and how people search.
Yes. We plan gift and seasonal pages ahead of the period, keep them live year-round where it makes sense, and update them instead of rebuilding, so links and history carry over.
Shopify, WooCommerce, BigCommerce, Magento and headless storefronts. Apps for subscriptions, reviews and filters vary, so we check yours as part of the audit.
Yes. Options include keeping the page with alternatives, redirecting to the closest replacement or removing it. We set one rule for your store and apply it consistently.
It depends on your starting point, competition and how quickly changes are published. We agree a plan and timing after the audit, and we report progress every month rather than promising a date.
No. Search engines decide rankings, and competition and authority matter. We can improve your pages and structure, report honestly and adjust the plan as results come in.
Yes. Organic search is the only channel we work on, so the whole retainer goes into it. We do not sell paid ads, social or email add-ons.
One plan, $1,000 to $1,500 per month, depending on your store size, category and competition. It covers unlimited pages, content and optimization required to deliver results, and there are no development charges for minor SEO fixes. We confirm your exact price after a free audit.
Ready when you are
Give your baby and kids store a clearer path to organic sales
Get a free audit of your variants, age hubs and content, with the fixes ranked by impact.